Car Name= Treasure
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ON http://www.catch-word.com/glossary.html “P”
Pejoration A semantic shift which results in a less favorable connotation. For example, the word ‘villain’ originally meant ‘farm laborer’, but now refers to an evil person or hardened criminal.
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FROM http://rieraci.stumbleupon.com/
“Why is this thus? What is the reason for this thusness?” Artemus Ward